Mission-Critical Mugs

It's a crazy week, but we couldn't let it go by without mentioning copywriter Nick Usborne's fabulous anti-marketer jargon coffee mugs. We've run into our fair share of this type of marketing-speak. Yick!

Tell us it's not boring. Meant no doubt to make projects-at-hand sound better than they may be, one possible comeback to this kind of vague yack is, simply … well, we won't say it. <grin>

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